Did you know that 46% of total clicks go to the top 3 paid advertising positions on any search page?
If your business isn't showing up there, you could be missing out on a significant amount of traffic. Our comprehensive audits and PPC management can help identify gaps in your digital marketing strategy, enabling us to help more people find and take action with your business.
We are a PPC agency that lives and breathes pay-per-click advertising. Our single-minded focus on PPC management means your success is our top priority. We are not just dedicated; we are obsessed with delivering positive results for your business quickly and efficiently.
Our team's deep and laser-sharp knowledge of PPC advertising enables us to develop powerful strategies and execute campaigns precisely. We provide valuable insights that help optimize your campaigns for maximum impact.
By partnering with us, you can be sure that your ad campaigns will perform at the level you have always wanted. Our potent blend of strategy, execution, and insights will help you achieve your business goals and drive success.
After Engaging With Miramind, You Receive:
Cutting Edge Experience
We offer a cutting-edge experience by collaborating with top-notch analysts with extensive PPC and Google Ads expertise.
Methodical Approach
Our approach to managing Google account campaigns is a meticulous, data-driven process.Regular Updates
We ensure that you're always informed about the game plan and the progress of your account toward achieving peak performance.Data-Driven
Using hard data to optimize advertising campaigns can effectively increase conversions and return on investment (ROI).
Miramind PPC Management Channels
Google Ads
With Google Ads, you can increase your website traffic, generate leads, and drive sales on the world's largest search engine.Google Shopping
If you have an online store, Google Shopping can help you reach the right audience at the right time and promote your products effectively.Facebook Ads
With Facebook Ads, you can target the most relevant audiences with compelling ads and messages likely to convert.Instagram Ads
Instagram Ads can help boost your brand awareness, increase engagement, and drive more conversions.Microsoft Ads
With Microsoft Ads, you can grow your business through Bing, Microsoft's popular search engine, where millions of people connect with their favorite brands daily.YouTube Ads
With captivating video creative on the second largest search engine in the world, you can expand your reach and attract more viewers.
Our Commitment to You
Direct access to Miramind experts
We are committed to providing you with the best possible service. That's why we never outsource the work we do for you, and you have direct access to our team of experts who will partner with you to improve your ads and landing pages. You can speak with them before you sign any contracts to ensure that our services are the right fit for your business.
Personalized pricing plans
We also understand that every business is unique, and therefore, we create personalized pricing plans that match your specific needs and the value we can bring to your company.
Our insights are yours to keep
We believe that transparency is key, so all the insights and information in the reports and audits we create for your company are yours to keep, whether you sign with us or not. We are committed to providing you with the tools and knowledge you need to succeed.
Our PPC Methods
Our PPC management services include:
Account Services
- Tactical Planning
- Dedicated Account Manager
- Monthly KPI Forecasting
- Competitor Analysis
- Automated Interactive Reports
- In-Person Or Video Meetings
Technical Services
- Geo-Targeting Analysis
- Beta Opportunities
- A/B Landing Page Testing
- Ad Copy Writing
- Keyword & Audience Research
- Advanced Bid Management
- Tracking
Maintain Google Tag Manager
- Install Tracking Codes
- Call Tracking Setup
- Landing Page Creation
- Digital Attribution Modeling
- Brand to Non-Brand Attribution
Why Customers Trust Us
Complete Access
At Miramind, we understand that trust is essential in PPC advertising. That's why we go above and beyond to earn our customer's trust with our commitment to their success.
Honest Reporting
We believe in giving our customers complete access to their ad accounts so they maintain full ownership and control over their campaigns. Our reporting is transparent and automated, focusing on the metrics that matter most to you.
We Have Skin In The Game
We are committed to your success and have skin in the game. Your dedicated team is incentivized to keep and grow your business, ensuring we always work towards your goals.
Flat-Rate Pricing
We don't charge a percentage of your ad spend like other PPC agencies. Instead, we offer flat-rate pricing, making it easier for you to budget and plan for your advertising expenses.
Humans (Not Robots)
When you work with Miramind, you benefit from having human experts monitoring and optimizing your campaigns, not just robots. Plus, we offer flexible contract terms based on your business's ever-changing needs, so you are never locked into a long-term commitment.
No Long-Term Contract Required
We pride ourselves on being a fiduciary partner to our customers, committed to their success and earning their trust every step of the way.
How to get started with Miramind
We understand that finding your brand's right Google Ads agency is important. That's why we offer a detailed data analysis to determine if our services fit your account.
1. Intro Call
The process starts with an introductory call where you provide context on your business, goals, the history of your account, the potential for growth with Google Ads, and the KPIs you want to achieve. This information allows us to approach our analysis and provide specific improvement recommendations.
2. Google Ads Analysis Call
Next, we comprehensively review your account, analyzing your strategy, conversion tracking, search, shopping, video, and display advertising campaigns. We identify areas where your account is performing well and needs improvement. We then share our specific recommendations for improvements with you, all at no cost.
3. Offer
If we determine that we can significantly impact your account's performance, we'll walk you through what results to expect and how long they will take and provide you with a specific fee for our Google Ads management services. If you're on board with our proposal, we can get started!
FAQ
What Is PPC?
PPC stands for "Pay-Per-Click." It is a digital advertising model in which advertisers pay a fee each time their ads are clicked. PPC ads are displayed on search engines like Google and Bing and social media platforms like Facebook, Twitter, and LinkedIn.
In a PPC campaign, advertisers create ads and select specific keywords or audience demographics to target. They then bid on the keywords or audience they want to target. When someone clicks on their ad, the advertiser is charged a certain amount of money, and the user is directed to the advertiser's website or landing page.
PPC can be a highly effective way to drive targeted traffic to a website or landing page and can be especially useful for businesses looking to increase their online visibility, generate leads, or increase sales. However, it can also be complex and require ongoing management and optimization to ensure that the ad campaigns drive a positive return on investment (ROI).
How Does PPC Work?
PPC, or pay-per-click, is a form of online advertising where advertisers pay each time a user clicks on one of their ads. Here's a brief overview of how PPC works:
- An advertiser creates an ad: The advertiser creates an ad with a headline, description, and a link to their website.
- Advertiser bids on keywords: The advertiser chooses a set of keywords they want their ad to appear for when a user searches on a search engine or visits a website. The advertiser then bids on how much they are willing to pay for each click on their ad for each selected keyword.
- Ad is displayed: When a user searches for a keyword that the advertiser has bid on, the search engine displays the ad in the search results or on a website that displays ads.
- User clicks on an ad: If the user is interested in the ad, they can click on it and are taken to the advertiser's website.
- Advertiser pays for click: The advertiser pays the search engine or website owner the amount they bid for that keyword every time a user clicks on their ad.
- Advertiser analyzes results: The advertiser can track the performance of their ads and adjust their bids or ad copy to improve their results.
Why PPC Services?
PPC services can offer several benefits to businesses looking to promote their products or services online. Here are some of the key reasons why businesses may choose to use PPC services:
- Targeted advertising: PPC services allow businesses to target specific keywords, locations, and demographics, ensuring their ads are shown to the right audience at the right time.
- Cost-effective: PPC services are often more cost-effective than other forms of advertising, as businesses only pay when someone clicks on their ad.
- Measurable results: PPC services provide detailed data and analytics that allow businesses to track their ad performance and optimize their campaigns for maximum ROI.
- Quick results: Unlike traditional marketing methods, PPC services can generate results quickly, allowing businesses to see a return on their investment quickly.
- Flexibility: PPC services allow businesses to adjust their campaigns based on changing market conditions or business goals.
- Brand exposure: Even if someone does not click on a PPC ad, the exposure can still help build brand awareness and familiarity.
What Are Examples Of PPC?
Businesses can use several examples of PPC advertising to promote their products or services. Here are a few examples:
- Search advertising: Search advertising is the most common form of PPC advertising. When a user searches for specific keywords or phrases, ads are displayed at the top or bottom of search engine results pages (SERPs). Examples of search advertising platforms include Google Ads, Bing Ads, and Yahoo Gemini.
- Display advertising: Display advertising involves creating visual ads (e.g., banners, images, videos) on websites and other online platforms. Display ads can be targeted based on specific criteria, such as user interests, demographics, and website content. Examples of display advertising platforms include Google Display Network, Facebook Ads, and Instagram Ads.
- Remarketing advertising: Remarketing advertising allows businesses to target users who have previously visited their website or interacted with their brand. Ads can be displayed to these users as they browse other websites or social media platforms. Examples of remarketing advertising platforms include Google Ads Remarketing, Facebook Remarketing, and Twitter Remarketing.
- Shopping advertising: Shopping advertising involves creating ads that showcase specific products and are displayed at the top of page search engine results. These ads typically include a product image, price, and other relevant information. Examples of shopping advertising platforms include Google Shopping Ads and Bing Shopping Ads.
- Video advertising: Video advertising involves creating video ads (e.g., YouTube ads) displayed before, during, or after online video content. Video ads can be targeted based on specific criteria, such as user demographics, interests, and viewing history. Examples of video advertising platforms include YouTube Ads and Facebook Video Ads.
What Does A PPC Company Stand For?
What is PPC in marketing? PPC company stands for "pay-per-click" company. These companies provide pay-per-click advertising services, a form of online advertising where businesses pay each time a user clicks on one of their ads. PPC companies help businesses create, manage, and optimize their pay-per-click company across various platforms, such as search engines (e.g., Google, Bing), social media (e.g., Facebook, Twitter), and other websites.
PPC companies typically offer a range of services, including keyword research, ad copywriting, bid management, campaign tracking and analysis, and ongoing optimization to ensure maximum ROI for their clients. Some PPC companies may specialize in specific platforms or industries, while others may offer a broader range of services to meet the needs of various types of businesses.
What Are Major Pay-Per-Click (PPC) Platforms?
Businesses can use several major pay-per-click (PPC) platforms for advertising their products or services online. Here are some of the most popular pay-per-click tools:
- Google Ads: Google Ads is the most popular pay-per-click software, allowing businesses to create ads that appear at the top of Google search results on pages or on other websites in the Google Display Network. Google Ads offers various targeting options, including keyword targeting, demographic targeting, and location targeting.
- Bing Ads: Bing Ads is a PPC platform that allows businesses to create ads that appear on Bing search results pages and other Microsoft-owned properties. Bing Ads offers similar targeting options to Google Ads and additional targeting options for PPC optimization, such as LinkedIn targeting.
- Facebook Ads: Facebook Ads is a PPC platform that allows businesses to create ads that appear in users' Facebook feeds or on Instagram. Facebook Ads offers various targeting options, including demographic targeting, interest targeting, and behavioral targeting.
- Twitter Ads: Twitter Ads is a PPC platform allowing businesses to create ads appearing in users' Twitter feeds or search results. Twitter Ads offers various targeting options, including keyword targeting, demographic targeting, and interest targeting.
- LinkedIn Ads: LinkedIn Ads is a PPC platform that allows businesses to create ads that appear on LinkedIn. LinkedIn Ads offers various targeting options, including job title targeting, company size targeting, and industry targeting.
- Amazon Advertising: Amazon Advertising is a PPC platform for e-commerce PPC management that allows businesses to create ads that appear on Amazon search results in pages or on other Amazon-owned properties. Amazon Advertising offers various targeting options, including keyword targeting and product targeting.
What Are The Three Types Of PPC Managed Services?
PPC stands for paid search management, a form of online advertising where advertisers pay each time a user clicks on one of their ads. There are three main types of PPC:
- Search Advertising: This is the most common type of PPC, where ads appear at the top or bottom of search engine results pages (SERPs) when users search for specific keywords related to the advertiser's business. The advertiser bids on the keywords they want to target, and the ad is shown to users who search for those keywords.
- Display Advertising: This type of PPC involves placing ads on websites that are part of a network of publishers. These ads can be in the form of banner ads, text ads, or even video ads, and they are targeted to users based on their interests or browsing behavior.
- Social Media Advertising: This type of paid search management involves placing ads on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. These ads can be targeted based on demographic information, interests, and behavior, and they can be in the form of text, image, or video ads.
What Is The Most Common PPC?
The most common type of paid search management is search advertising. Search advertising involves placing ads at the top or bottom of search engine results pages (SERPs) when users search for specific keywords related to the advertiser's business. This is a popular form of online advertising because it allows advertisers to target users actively searching for products or services similar to what they offer. Additionally, search advertising can provide a high return on investment (ROI) because advertisers only pay when users click on their ads. As a result, many businesses use search advertising as part of their overall digital marketing strategy to increase their online visibility, drive traffic to their website, and generate leads or sales.
What Is PPC For Small Businesses?
PPC (Pay-Per-Click) advertising can be a highly effective digital marketing strategy for small businesses. paid search management allows small businesses to place their ads in front of a highly targeted audience, which can result in more clicks, more leads, and more sales.
Here are some benefits of PPC for small businesses:
- Cost-effective: With PPC, small businesses can set a budget for their ads and only pay when users click on their ads. This makes it a cost-effective way to drive traffic to their website.
- Targeted: PPC allows small businesses to target users based on specific keywords, demographics, locations, and interests. This means they can reach users most likely to be interested in their products or services.
- Measurable: PPC campaigns are highly measurable, meaning small businesses can track their results and adjust their strategy to maximize their ROI.
- Quick Results: Unlike SEO, which can take months to see results, AdWords management can drive traffic to a small business's website almost immediately. This means that they can start generating leads and sales right away.
Why Is PPC Better?
PPC (Pay-Per-Click) advertising can be a better digital marketing strategy for certain businesses for a few reasons:
- Immediate Results: AdWords management can drive traffic to a website immediately after the campaign goes live. It can be a faster way to get a business in front of potential customers than other marketing strategies like SEO, which can take months to see results.
- Targeted: PPC allows businesses to target specific audiences based on location, demographics, interests, and behavior. This can ensure that the ads are only shown to people more likely to be interested in the product or service offered.
- Cost-effective: PPC allows businesses to set a budget for their campaigns and only pay when someone clicks on their ad. This can be more cost-effective than traditional advertising methods like print or TV ads, which can be expensive and may not have as many targeting capabilities.
- Measurable: PPC campaigns are highly measurable. Businesses can track their ROI, determine which ads and keywords are performing best, and make changes to optimize their campaigns for better results.
What Are The Pros And Cons Of PPC?
PPC, or pay-per-click advertising, is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. Like any advertising method, PPC has its advantages and disadvantages. Here are some of the pros and cons of PPC:
Pros:
- Targeted advertising: With PPC, you can target specific keywords, demographics, and geographic locations to ensure your ads are shown to the right people at the right time.
- Quick results: PPC can generate traffic and leads quickly since your ads can be up and running within hours of setting up your campaign.
- Cost-effective: You only pay when someone clicks on your ad, which means you’re not wasting money on people who aren’t interested in your product or service.
- Measurable results: With PPC, you can track the performance of your campaigns in real-time and make adjustments based on the data.
- Flexibility: PPC allows you to change your campaigns at any time, so you can optimize them for better results.
- Cost: PPC can be expensive, especially if you’re bidding on highly competitive keywords.
- Competition: Depending on your industry, you may face stiff competition for ad space, which can drive up the cost of your campaigns.
- Click fraud: Click fraud occurs when someone clicks on your ads with no intention of making a purchase, which can waste your advertising budget.
- Complexity: PPC can be complex, and learning how to create effective campaigns may take some time.
- Limited reach: PPC only reaches people actively searching for keywords related to your product or service, which means that it may not be the best option for building brand awareness or reaching new audiences.
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